3M: Scotchlite "What Matters Most" (2019)
Scotchlite “What Matters Most” :30 Spot
Scotchlite “Improving Lives When It Matters Most” :30
OBJECTIVE
In 6 shoot days we were to shoot 3 spots, with one day in Minnesota at 3M’s headquarters. For the scotchlite product it was paramount that the lighting “effect” came across in the correct way on camera. For a safety client, we also needed to make sure all of the sets were authentically presented to meet all safety standards of 3M’s legal department. Amongst all these corporate goals, the client really wanted to work with our director Dan Gifford for his ability to capture human moments and emotions in the scenarios that would require 3M products.
APPROACH
We had a fairly even split of day shoots and night shoots for this campaign of three 3M spots, so of course we started with day and rolled into nights. 5 days were shot in Los Angeles, then we filmed one day in Minneapolis after a Thanksgiving break. There was a plethora of elements for this, many of which were client provided assets for set and wardrobe. So our production team was constantly working with agency and client to ensure their shipments were received in a timely manner. When I recount this project all I think about is volume of element management and had to run the shoot like we would a film. Because the lighting effect was so important, we shot a test shoot prior to filming with the product to sample light directions and qualities matched with the desired lenses. For our road scenes we shot at a private road on a campus in Pomona, which granted us freedoms and control we wouldn’t have on public street. We used Ultimate Arm and launched a bebe light to optimize our shooting time.
Director
Production Company
Hunter Park EP
Agency
Global Head of Creative
Head of Client Services
Bloomberg Producer
Line Producer
Production Manager
Production Coordinator
Asst. Production Coordinator
1st AD
Director of Photography
Production Designer
Wardrobe Stylist
Make Up Artist
Editorial Company
Dan Gifford
Hunter Park
Bethanie Schwartz
Rich Salamone
Bloomberg
Ashish Verma
Andres Giusto
Dylan Fergus
Nick Erickson
Tyler Zelinsky
Camille Benton
Ryan Murray
Dylan Griffith
Adam Frisch
Gemma Fenol
Paula Tabalipa
Genevieve Garner
Nomad Edit
NOTES
6 day shoot on location. Los Angeles (5 days) and Minneapolis (1 Day).
3 spots over 6 days. (Scotchlite + Tegaderm)
Motion & Stills.