3M: TEGADERM "IMPROVING LIVES" (2019)
Tegaderm “Improving Lives”
OBJECTIVE
In 6 shoot days we were to shoot 3 spots, with one day in Minnesota at 3M’s headquarters. For the Tegaderm product we had to pay a lot of attention to detail on everything related to how it was portrayed in the medical field. So we worked with the client’s product specialists for technical supervision to ensure accuracy. Amongst all these corporate goals, the client really wanted to work with our director Dan Gifford for his ability to capture human moments and emotions in the scenarios that would require 3M products. We also had to shoot this commercial tandem with a Scotchlite spot.
APPROACH
We had a fairly even split of day shoots and night shoots for this campaign of three 3M spots, so of course we started with day and rolled into nights. 5 days were shot in Los Angeles, then we filmed one day in Minneapolis after a Thanksgiving break. There was a plethora of elements for this, many of which were client provided assets for set and wardrobe. So our production team was constantly working with agency and client to ensure their shipments were received in a timely manner. When I recount this project all I think about is volume of element management and had to run the shoot like we would a film. We filmed in a standing set for the hospital scenes to maximize control, and then our lifestyle locations were integrated on location spread over the run of the shoot. In some locations we shot scenes for both Tegaderm and the Scotchlite spot.
Director
Production Company
Hunter Park EP
Agency
Global Head of Creative
Head of Client Services
Bloomberg Producer
Line Producer
Production Manager
Production Coordinator
Asst. Production Coordinator
1st AD
Director of Photography
Production Designer
Wardrobe Stylist
Make Up Artist
Editorial Company
Dan Gifford
Hunter Park
Bethanie Schwartz
Rich Salamone
Bloomberg
Ashish Verma
Andres Giusto
Dylan Fergus
Nick Erickson
Tyler Zelinsky
Camille Benton
Ryan Murray
Dylan Griffith
Adam Frisch
Gemma Fenol
Paula Tabalipa
Genevieve Garner
Nomad Edit
NOTES
6 day shoot on location. Los Angeles (5 days) and Minneapolis (1 Day).
3 spots over 6 days.
Motion & Stills.