Kohler/Sterling "Well Made" (2017)
OBJECTIVE
Kohler asked us to showcase the design and functionality of four different Sterling products in a lifestyle brand video. They would construct the sets and we would make them look pretty and feel human.
APPROACH
We sourced, cast, and hired almost everything and everyone in Wisconsin. They have a great community of filmmakers and crew out there, and in some unique cases we would bring people in from Chicago, which is only a couple hours away. For the budget, we condensed everything to a 1-day shoot. In order to do this, we had one pre light day so all the sets were mostly ready to shoot in advance.
Director
Production Company
Agency
Whitelist EP
Producer
Production Manager
Wisconsin Fixer
1st AD
Agency VP/ECD
Agency Sr. Manager Production
Agency Producer
Agency Copywriter
Agency Art Director
Agency Account Supervisor
Director of Photography
Art Director
Wardrobe Stylist
Make Up Artist
Joe Sill
Whitelist
Kohler / The Beacon
Jerad Anderson
Nick Erickson
Tyler Zelinsky
Nicholas Langholff
Ed Johns
David Crawford
George Friedman
Katie Bryan
Steven Hansen
Jennifer Anadell
Logan Triplett (LA)
Nico Aguilar
Gene Reuter
Shanna Stackle
Kim Goodwin
NOTES
1 day stage shoot in Kohler, Wisconsin. Filmed in studio "The Beacon."
All products constructed by agency, decorated by production.