SOUND BLASTER "EVO" (2013)
OBJECTIVE
Sound Blaster came to us for their new flagship product line, the EVO Series gaming headsets. They wanted to showcase the on-the-go, multiplatform aspects of the product, without losing their market in overly technical mumbo jumbo. Style and use case were very important factors. They asked one of their sponsored pro gamers, Mike Ross, to star in the spot. We would introduce Mike in his day-to-day, but end with a gaming battle slightly out of the reality. We were going for the Fight Club of gaming competitions.
APPROACH
We shot for 2 days on location. The first day was the sidewalk, the house, and the product shot. The house was being decorated while we started with the exterior. So a company move didn’t really slow us down much. Day 2 was all about the much more sizeable set up for the warehouse. We shot on steadicam and made sure to have wipe transitions cover each of the cuts. Our crew Day 1 was fairly small, about 15-20 people. Day 2 we brought on a much larger crew of about 35.
Production Company
Director
Producers
Production Manager
1st AD
Director of Photography
Production Designer
Editor
Sound Designer
Colorist / VFX
Backyard Studios
Nick Erickson
Nick Erickson
Ian Trueb
Alex Romero
Luis Estrada
Basel Owies
Yuki Noguchi
Alec Contestabile
Ian Trueb
Cameron Bashaw
Tashi Trieu
NOTES
2 day shoot
Los Angeles, CA.
Features Mike Ross, video game celebrity.