TELEFLORA "YOU, DELIVERED" (2016)
Teleflora: You, Delivered “Family” :30
Teleflora: You, Delivered “Painting” :30
Agency
Agency President
SVP, Managing Director
CCO
Director / Creative Director
TWC Executive Producer
Broadcast Producer
Digital Producer
Production Company
Whitelist EP
Whitelist HOP
Line Producer
Production Manager
1st AD
Director of Photography
Production Designer
Wardrobe Stylist
Editorial
VFX Company
VFX Producer
VFX Supervisor
The Wonderful Agency
Mike Perdigao
Lori Hobson
Steve Krauss
Shawn Preston
Anne Kurtzman
Matthew Conrad
Nicole Klein
Whitelist
Jerad Anderson
Matt Griffo
Nick Erickson
Tyler Zelinsky
Jesse Hays
Kenji Levin
Nick Faiella
Olivia Hines
No6
MPC - LA
Abisayo Adejare
Zack Tucker
APPROACH
We implemented a two-camera shoot to cover the performances the most in each take. We only had two days to shoot three spots (one of which got canned for undisclosed reasons). So we needed to make the most of our time. When location scouting we looked for houses that offered a variety of styles and looks. A living room that looked like it was a different house than the kitchen. We placed a heavy emphasis on casting, locations, and providing the flexible shooting environment that would help us get the performances the director was looking for.
OBJECTIVE
The creative called for an honest portrayal of family Christmas time with a twist of unusual circumstances. We wanted to force awkward tension to the extreme, but in a way we could all just laugh about it. The goal was to get natural feeling performances with flexibility for improvisation. The characters and the people were the focus.
NOTES
2 days on location.
Filmed in Los Angeles, CA.