TROPICANA "MADE TO GO" (2018)
OBJECTIVE
For this we had to create custom branded bags built from scratch and we had to get it done in about two weeks so we could film with them in Mexico City. There were a lot of deliverables. We needed to shoot three 15-second spots, nine 6-second stop motion videos. 20 product banners, a stills campaign for the Trop bags, and 2 youtube bumpers. The goal here was content, and a lot of it. “Make it look it great.”
APPROACH
Tantor Films was the local production company working with VML, the agency. Step one was to create the hero branded bags and pins. We needed great looking bags and we didn’t have much time. Most bag designers require 6-8 weeks to create a bag, so that wasn’t an option for us. We had to fabricate the bags. The agency had about 8 months of development on the specific look of these bags so we referenced in detail a digital mockup. RJ and I worked with a sewing shop in LA very closely, even while in Mexico prepping the job. Once the bags were created in LA we transported them to Mexico City for the shoot. The rest was somewhat regular process of scouting, casting and shot design. It was great to work with the Mexican crew and would love to do it again!
Director
Production Company
Agency
VML - Group Creative Director
VML - Creative Director
VML - Senior Producer
Director of Client Engagement
Producer
Executive Producers
Line Producer
Unit Manager
1st AD
Stop Motion Animator
Director of Photography
Art Director
Wardrobe Stylist
RJ Collins
Tantor Films
VML - KC
Nick Allegri
David Santiago
Susan Hatten
Abby Fraser
Nick Erickson
Ingrid Bragemann
Carlos Llergo
Paco Llaca
Joselo Hernández
Tony Regil
Carolina Brito
Jennifer Ruiz
Greg Cotten
Connie Martinez
Ifi Martínez
NOTES
3 day shoot. 4 locations, 1 stage.
Shot in Mexico City.
Supervised delivery of custom fabricated branded handbags.
Bags featured on billboard display at World Trade Center.