TRUEB FAMILY DENTISTRY (2013)

OBJECTIVE

John C. Trueb, DDS, runs a dental practice in the small town of Manteca, CA, with an already existing patient outreach to the bay area and Sacramento. The spot’s goal was to take advantage of budget filmmaking and create a brand story that attracts families and reinforces Dr. Trueb and his staff as a true backbone of Manteca.

APPROACH

Instead of shouting at the screen with some “call now” phone numbers, we highlighted the patient experiences of four key demographics. We followed parallel storylines each character: a first timer at the dentist with mom and dad, a soon-to-be high school graduate, a college student returning home to get his teeth cleaned, and a fatherly figure in need of a crown.

Production Company

Director

Producers

Director of Photography

Editing / VFX

Sound Designer

Music Composer

Colorist

Backyard Studios

Nick Erickson

Ian Trueb

Rick Granados

Alex Romero

Yuki Noguchi

Nick Erickson

Ian Trueb

Cameron Bashaw

Cameron Bashaw

Tashi Trieu

NOTES

2 day shoot.
Filmed in Manteca, CA.